As the Marketing Assistant at Generation Capital Management, an Investment Advisory located in Rochester, NY, I was tasked with refreshing their brand identity. My contributions included redesigning the logo, creating new assets, and developing promotional materials and newsletters. I also played a key role in managing and creating weekly social media content.
Printed Promotional Material
Editorial Work
As a part of the rebrand, GCM has been working on reformatting their financial guides to fit the new look. These guides are free for anyone to download and educate readers on various financial topics, such as hiring a financial advisor. GCM strives to make resources like this available to all people. Please scroll through the guide by clicking the right side of the page.
Every financial quarter, GCM releases newsletters via email and print for readers on review their analysis of the financial market, forecasts for the upcoming months, and an update on the company. Please scroll through the newsletter by clicking the right side of the page.
Stationary
Brochure
Notepad
Letterhead
Business Card
Digital Promotional Material
Videos
Stickers: "Professor Mustache," modeled after John himself, is featured in John's 'Top Tips' content. Given his energetic personality, creating this playful alter ego felt fitting. The classic cartoon style was chosen to give the brand a unique, approachable identity. John uses these stickers, along with his business cards, to promote GCM, his videos, and personal brand.
Live Series Banner
Social Media Posts
genPOWERMENT
GCM's genPOWERMENT program focuses on accessible financial planning, providing personalized guidance for individuals through budgeting, debt optimization, and comprehensive planning services without requiring investment management. The initiative reflects GCM's commitment to inclusivity, empowering clients with the tools and knowledge to enhance their financial well-being.
Infographic
Social Media Posts
All images are from Freepik
