For this project, my teammates and I were asked to redesign the packaging for Fisher-Price's iconic toy xylophone. Our goals were to make the toy stand out among competitors on the shelf, add elements for the toy to grow with the child, and have a secondary use. It was exciting to incorporate Fisher-Price's new branding and work directly with the company.
Original Packaging
Front of Original Packaging
Side 1 of Original Packaging
Back of Original Packaging
Side 2 of Original Packaging
Prototype & Dieline
Prototype Layout
Prototype Front
Prototype Unboxing
All packaging construction, concept work, and prototyping were created by Industrial Designers Clare Talty and Max Snow.
Sketching
Final Box Design
A lot of our research and polling went into the dynamic between purchasing decisions parents and children make when looking at packaging. We focused on bright colors and fun imagery for the kiddos and highlighted the educational benefits of the product while making the unboxing experience simple and efficient for their parents.
For the second use of our packaging, we wanted to carry on the theme of musical instruments and performance through the stage design by making the box compatible with Fisher-Price Little People. Children will be able to perform for and with their favorite Little People characters on stage with their xylophone toy.
Right Side
Back
Left Side
Bottom
Illustration on the of the curtain on the front of the box, the right side of the box, and smiley face insert on the inside of the box was done by my Graphic Design teammate Karla Mendez Perez.
Music Sheets
Original Packaging
The Science Behind the Music Sheets:
The music sheets were inspired by the original packaging. Originally a small element added on to the side of the box became a much larger part of our final concept.
After talking with psychologists professor Dr. William Premo and graduate student Hannah Miles about child development, we had a much clearer idea of how to make these music sheets easier and more fun for children to comprehend and interact with.
Children learn something new at each milestone they reach. They will enjoy following simple patterns and bright colors, as well as other motions like clapping. Making the sheets colorful for toddlers to practice their colors and using big shapes that were easy for them to read and associate with the keys.
With the “make your own” sheet, the toy becomes timeless! Children can create their own complex or simple beats. This also allows parents to play, as they can join in on the fun of helping their child make their own song.
Dancing Dino Disco Music Sheet
Pixie Dust Picnic Music Sheet
Create Your Own Music Sheet
Illustrations of the dinosaur and fairy were done by my Graphic Design teammate Karla Mendez Perez.
It was exciting to work along side Clare and Max who are outside my major and collaborate with Karla, especially when it came to illustration and brainstorming. They are very inspiring designers with great ideas and I could not have completed this project without them!
